Lupin III teams up with Fiat in Japan for new promotional campaign!
Check out this amazing new PART 6 themed key artwork for an ongoing Fiat 500 x Lupin III cross-over collaboration in Japan!
The artwork, which features character designs by Hirotaka Marufuji, includes three different models of the most recent line of vehicles - the Fiat 500, the Fiat 500e, and the Fiat 600e. It's fun to see the characters driving around in more recent models, after we're so used to seeing them in the classic car! I wonder what both Lupin and Jigen would think of the newer electric model…?
The first part of the campaign itself allows fans to enter a competition in which they can win their own personal Fiat 500 / Fiat 500c, which has been decked out with Lupin themed stickers, coasters, decals, and more. There's also a 1/24 scale model of Lupin's yellow 1995 Fiat bundled in for good measure, too (also available from your local Fiat dealership in Japan).
The estimated price of the car is between ¥2,590,000 〜 ¥3,440,000, depending on which version you go for (the 500c is a convertible variant of the regular 500).
The website (linked below) also showcases three original short stories, which will be uploaded sequentially (at time of writing, only the first has been uploaded - and it features Lupin and the gang infiltrating the Magnifico Museum to steal a priceless jewel named the Venus)! Clear cases based around classic Lupin television series can also be won as part of a separate contest, which you can also enter via the website.
More details can be found on the campaigns official website by clicking here - be sure to check back on it periodically to see updates as the campaign progresses!
